Social media proves the new press release for DKNY in faux #UK2012 video

You’re opening a new store in London. What do you do… A) send out a press release, B) announce it via social media, or C) make a video that explains the fact there’s no need for A anymore by demonstrating it happening via B in a faux scenario, and by proxy achieving it via B in real life in anycase.

Still with me?

Check out this new video from DKNY (starring “socialmedialites” including @psimadethis, @cocorocha, @bagsnob and more) that plays on each of the above themes to promote the opening of the brand’s new Bond Street store in London this weekend. Fake hashtag: #UK20112, but given the fact we’re now all talking about it that’d be a real hashtag too.

As put by DKNY PR Girl herself: “#Socialmedia really is the new press release!”