Digital snippets: Neiman Marcus, YSL Beauté, Mercedes, Nike, Revlon

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Neiman Marcus app syncs shoppers and sales staff [Mashable]
  • Yves Saint Laurent Beauté launches limited edition make-up palette on Facebook [Web&Luxe]
  • Joan Smalls stars in latest Mercedes fashion campaign (as above) [Telegraph]
  • Revlon charts new digital course [WWD]
  • Luring online shoppers offline [NY Times]
  • Comment: Luxury must become interactive to survive [Wired UK]
  • Fashion industry aims to corner the Chinese market with Weibo [Fashionista]
  • Four rules for luxury brand mobile marketing [Mashable]