The latest issue of UK Elle magazine includes a guide to creating the perfect social media profile.
Featuring input from the likes of model Coca Rocha, DKNY PR Girl Aliza Licht, and photographer/blogger Garance Doré, along with numerous other fashion, media and digital experts from around the country, it offers a comprehensive breakdown of how to maintain a savvy personal online presence.
Elle’s editor-in-chief, Lorraine Candy, says: “99 per cent of the time, a winning way with social media is not luck. It’s a matter of forensic control over what you put online.”
Included are tips on everything from ideal photos to interesting content. As David Slijper, fashion and Elle cover photographer, suggests: “No one wants to see your laundry basket. To take the best profile picture, stand by the window. Switch off the flash and get someone else to take the picture.”
Licht of DKNY meanwhile, is all about personality in your posts: “Authenticity is producing a runway show and then going home to vacuum your apartment. That’s real. Life is not 24/7 glam and I try to show [mine] in its true form. Every person has unique qualities and quirks and the little details you divulge make followers feel more connected.”
Similarly, Rosanna Falconer, social media manager for the British Fashion Council, comments: “Your style has to reflect you. If you enthuse over life day to day, keep that style in your online voice.”
The full article appears in the August issue of Elle, and as a digital edition available through Apple Newsstand.