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DSquared2 designers star in own campaign film

DSquared2 has released a short film called The Substitutes as part of its autumn/winter 2012/13 campaign.

Shot by Mert Alas & Marcus Piggott, it stars a group of high school students sat bored in class before the arrival of their substitute teachers, otherwise known as the brand’s designers Dean and Dan Caten. The duo liven up the room with a lesson on how to “walk”.

Among the models are Daphne Groeneveld, Benedikt Angerer, Simon Van Meervenne, Liuk Bass, Ralf Javoiss, Frida Aasen and Bette Franke. The film is set to 1960s hit track, The Clapping Song by Shirley Ellis…

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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