Rachel ArthurI’m playing a massive round of catch-up post work and leisure travel… more on the former to follow, but in the meantime, here’s a look at some of the biggest stories surrounding all things fashion and digital from the past couple of weeks. Did I miss anything? Let me know in the comments below…
- Uniqlo mesmerises Pinterest users with mass pinning for Dry Mesh Project [BrandChannel]
- Abercrombie & Fitch models cover ‘Call me Maybe’, video goes viral (as above) [Abercrombie & Fitch]
- Louis Vuitton’s new interactive site teaches you how to pack [FastCo.Create]
- Nike becomes first UK company to have Twitter campaign banned [The Guardian]
- J.Crew’s latest online venture, Hello World, invites Scott Schuman and Garance Doré to capture five global tastemakers [Refinery29]
- Club Monaco launches Facebook Timeline app [Mashable]
- Tory Burch resets with app, revised blog [WWD]
- adidas athletes #takethestage in its biggest-ever marketing push [Campaign]
- American Eagle launches #LiveYourLife campaign [FashionablyMarketing.me]
- Fashion to embrace ‘social gaming’ [WWD]
- Nasty Gal’s Sophia Amoruso: fashion’s new phenom [Forbes]
- Pinterest has users, Fancy has a business model [AdWeek]
- NYC and Mayor Bloomberg launch Project PopUp, a fashion tech start-up competition [BoF]
- Mobile payments: what’s taking so long, and who’s going to win? [Business Insider (special report)]
- 10 fashion memes that took the internet by storm [Fashionista]