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Teaser videos: Maison Martin Margiela for H&M

By now, you will have all heard H&M has confirmed the rumours Maison Martin Margiela is the next designer set to collaborate with the store. It’s perhaps an unlikely pairing, as reported by Fashionista, but one H&M’s creative advisor, Margareta van den Bosch, expects to be a “great and memorable fashion moment”.

The collection doesn’t launch until November 15, but in the meantime, there were also a couple of very cute teaser videos revealed today, one for womenswear and one for menswear showing sketches of a darted sweater, and a car coat respectively. Check them out below:

 

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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