Burberry is celebrating reaching 1m followers on Twitter with a hashtag campaign thanking individual fans.

The first 3,000 people who retweet or mention @Burberry and #thanksamillion today, are being sent a personalised GIF featuring their Twitter username alongside rain streaming down the window outside (as seen with mine above).

A quick look at some of the feedback on Twitter so far sees comments including:

“I feel very honoured”

“This is too cool. Is it weird if I frame it?”

“Great idea and very well executed”

“THIS is why Burberry is doing so well”

Another success story for the in-house digital team then.

The move follows the brand’s use of animated GIFs during its #tweetwalk at London Fashion Week in February.