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Burberry sends out personalised GIFs in #thanksamillion campaign

Burberry is celebrating reaching 1m followers on Twitter with a hashtag campaign thanking individual fans.

The first 3,000 people who retweet or mention @Burberry and #thanksamillion today, are being sent a personalised GIF featuring their Twitter username alongside rain streaming down the window outside (as seen with mine above).

A quick look at some of the feedback on Twitter so far sees comments including:

“I feel very honoured”

“This is too cool. Is it weird if I frame it?”

“Great idea and very well executed”

“THIS is why Burberry is doing so well”

Another success story for the in-house digital team then.

The move follows the brand’s use of animated GIFs during its #tweetwalk at London Fashion Week in February.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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