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Diesel eyewear video features model dogs

Dogs in sunglasses, a new take on the fashion ad… why not? Diesel certainly seem to think so, releasing a particularly cinematic online video featuring its spring/summer 2012 eyewear on models of the canine variety.

Check it out below:

 

[The Inspiration Room]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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