Harrods did it, so did Tatler, now Topshop is connecting with consumers via digital (as well as in-store) to celebrate the Queen’s Diamond Jubilee this weekend.
The high street retailer has partnered with design duo Meadham Kirchhoff to host a “Fashion Spectacular” at its flagship Oxford Circus store on June 1. The party will feature a “special performance” at 5pm GMT that will be live-streamed on Topshop.com for all those outside London wishing to see.
Fans are also in with the chance of winning a Meadham Kirchhoff Jubilee glitter tee and a £500 shopping spree by tweeting a picture of themselves to @Topshop using the #TopshopQueen hashtag.
Other treats in-store include Meadham Kirchhoff for Topshop Jubilee face art; designer sweets handed out by Meadham Kirchhoff usherettes including multi-coloured candy floss and pink glitter popcorn; and Meadham Kirchhoff-designed glittery Jubilee paper crowns for every £60 spent.
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