Giorgio Armani is launching a series of live discussions surrounding the fashion industry entirely over Twitter.
Through #ArmaniTweetTalks, the Q&A sessions will feature notable guests chosen for their expertise as well as their number of followers on the platform. Each discussion will focus on a specific topic, with questions submitted in by Twitter users around the globe.
The first will take place on June 1 as part of the Armani One Night Only in Beijing event. Moderated by editor and author Peter Howarth, it will focus on China, and discuss “how this country is rapidly shaping up to be the most influential fashion market of the twenty-first century”.
Panellists include Angelica Cheung, editor-in-chief of Vogue China; Hung Huang, publisher, blogger and TV commentator; Godfrey Deeny, fashion critic; Federico Marchetti, founder and CEO of YOOX Group; Susanna Lau of stylebubble.co.uk; and Tommy Ton of jakandjil.com.
The entire series will also be accessible via Armani.com/tweettalks, where profiles of each of the participants also exist.
Consumers can also follow the action, tweet by tweet, via Armani’s Tweetwall.