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digital snippets e-commerce Uncategorized

Digital snippets: Oscar de la Renta, Hugo Boss, Nike, Michael Kors, Dove, Target

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Oscar de la Renta sells five Resort tees in first day via TheFancy (as pictured) [NY Times]
  • Hugo Boss hosts New Dimension Beijing event, live-streams new collection and campaign in 3-D [Hugo Boss]
  • Nike’s interactive ad challenges viewers to find secret content [PSFK]
  • Michael Kors opens new store via email, social video invite [Luxury Daily]
  • E-commerce in China: how the world’s biggest market buys online [Mashable]
  • Op-Ed: Are we failing to fulfill the potential of fashion film? [BoF]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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