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Louis Vuitton rolls out first iPad app, tells stories behind 150 years of luxury trunks

 

Louis Vuitton has launched an iPad application based on its book, Louis Vuitton: 100 Legendary Trunks.

Referred to as “a wonderful breakaway through the most beautiful creations of the Maison”, it details 100 pieces of luggage from 1854 to present day, and reveals the adventures of many of the owners.

Included are such treasures as the bed-trunk made for the explorer Pierre Savorgnan de Brazza, trunks for the illusionist Harry Houdini or the fashion designer Paul Poiret, the suitcase for Queen Elizabeth II, the vanity case for Sharon Stone, and the artist’s trunk for Takashi Murakami.

The app features more than 1,000 illustrations and unpublished documents, as well as 40 videos and sound clips, and 360-degree views of 10 of the most special trunks. It was designed in partnership with Les Editions de La Martinière and also comes available in four languages: French, English, Mandarin and Japanese.

Check out the teaser video above, and more pics below:

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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