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Video: Anna Dello Russo announces H&M collection

This is a great video interview with fashion icon Anna Dello Russo in conjunction with today’s announcement of her forthcoming accessories collection for H&M.

Set in her private home, it simultaneously provides an intimate look at her own enormous collection of clothes and accessories (which she refers to as her “fashion bibliothèque”), and amusingly touches on her self-opinion as a fashion victim.

 

The H&M line will include jewellery, sunglasses, shoes and bags, and launch on October 4.

“I am excited by this collaboration: this is the first time H&M involves a fashion director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find.  As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day,” she said.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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