The June issue of Tatler magazine features an augmented reality cover that when activated provides additional exclusive content in celebration of the Queen’s Diamond Jubilee.
Made possible with AR app Zappar, the initiative sees a series of fun add-ons, such as being able to dress like the Queen, picture your friends wearing the Crown Jewels and even sit with a virtual version of the monarch’s famous corgi.
Kate Reardon, editor at the Condé Nast-owned title , said: “Not only can you try on the Crown Jewels, but our regal corgi cover star comes to life. How thrilling is that?” Check out the Tatler team experimenting with the app themselves, here.
The images are also shareable over social networking sites including Facebook and Twitter.
This is not the first time Tatler has launched an AR issue, the magazine previously worked with Holition to enable readers to try on luxury jewellery from designers including Cartier and De Beers.
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