Great quote from Aliza Licht, otherwise known as DKNY PR Girl, from a recent interview I did with her (and as featured on her Tumblr).

In a nutshell, it sums up what this blog is about too: brands that are jumping in, experimenting and not being afraid to let their consumers feedback on what’s working and what’s not.

Licht, as ever, is a great case study. Feel free to email me for the full article.