This was just sent to me by a friend in São Paulo… C&A in Brazil has launched a Facebook tie-in for Mother’s Day, inviting shoppers to like their favourite items from a special collection in order to push the most popular pieces.
The “Fashion Likes” campaign is then integrated into the retailer’s flagship store in the Iguatemi mall in São Paulo, with hangers that show a real-time counter. The gist of the description on the C&A Facebook page is that by ‘liking’ an item, consumers are helping those who are in doubt over what to buy.
Take a look at the video below:
You might also be interested in this piece: Brazil’s new luxury focus
27 replies on “C&A Brazil puts Facebook likes on store hangers to push Mother’s Day collection”
[…] Brazil puts Facebook likes on store hangers Before Mother’s Day, C&A Brazil put Facebook like counters on the hangers in their flagship store – and uploaded their collection to their Facebook Page. Then, whenever anyone liked one of the […]
[…] do Facebook em cabides de loja Em uma ação para o Dia das Mães, a C&A Brasil colocou contadores de likes do Facebook nos cabides da sua loja no Shopping Iguatemi de São Paulo. Eles criaram o app “Fashion Like” que contabiliza os […]
[…] Brazil puts Facebook Likes on store hangers Before Mother’s Day, C&A Brazil put Facebook “Like” counters on the hangers in their flagship store – and uploaded their collection to their Facebook Page. Then, whenever anyone […]
[…] via […]
[…] Brazilian fashion retailer displays Facebook ‘likes’ for items in its real-world stores | Springwise C&A Brazil puts Facebook likes on store hangers to push Mother’s Day collection « fa… […]
[…] implemented this into their store as part of a Mothers Day promotion – details below from Fashion and Mash: “C&A in Brazil has launched a Facebook tie-in for Mother’s Day, inviting shoppers to […]
[…] Via FashionAndMash […]
[…] Via FashionAndMash […]
[…] http://fashionandmash.com/2012/04/22/ca-brazil-puts-facebook-likes-on-store-hangers-to-pus…http://creativity-online.com/work/ca-brazil-fashion-like/27483 […]
[…] Fashion and Mash) Valora esto: Share this:MásDiggImprimirCorreo electrónicoMe gusta:Me gustaSé el primero en […]
[…] C&A Brazil, a South American clothing store that recently launched an interesting marketing campaign. Customers can go to a special collection online and press a Facebook “like” button on […]
[…] C&A Brazil, a South American clothing store that recently launched an interesting marketing campaign. Customers can go to a special collection online and press a Facebook “like” button on […]
[…] C&A Brazil, a South American clothing store that recently launched an interesting marketing campaign. Customers can go to a special collection online and press a Facebook “like” button on […]
[…] C&A Brazil, a South American clothing store that recently launched an interesting marketing campaign. Customers can go to a special collection online and press a Facebook “like” button on […]
[…] C&A Brazil, a South American clothing store that recently launched an interesting marketing campaign. Customers can go to a special collection online and press a Facebook “like” button on […]
[…] C&A Brazil, a South American clothing store that recently launched an interesting marketing campaign. Customers can go to a special collection online and press a Facebook “like” button on […]
[…] C&A Brazil, a South American clothing store that recently launched an interesting marketing campaign. Customers can go to a special collection online and press a Facebook “like” button on […]
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[…] C&A Brazil, a South American clothing store that recently launched an interesting marketing campaign. Customers can go to a special collection online and press a Facebook “like” button on […]
[…] C&A Brazil, a South American clothing store that recently launched an interesting marketing campaign. Customers can go to a special collection online and press a Facebook “like” button on […]
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[…] Hangars. These hangers in Brazil have Facebook “Likes” on them. The “Fashion Likes” campaign is integrated into the retailer’s flagship store in the […]
[…] (Fashion and Mash) […]
[…] C&A Brazil puts Facebook likes on store hangers to push Mother’s Day collection […]
[…] This was just sent to me by a friend in São Paulo… C&A in Brazil has launched a Facebook tie-in for Mother's Day, inviting shoppers to like their favourite items from a special collection in … […]
[…] But it’s also one you can imagine working very effectively in a luxury store today, in part similar to the connected fitting rooms we’ve seen at the likes of Burberry with RFID tagged garments, or reportedly in pilot from Microsoft and Accenture with Kohl’s. But it’s also reminiscent of the Mother’s Day campaign run by C&A Brazil two years ago, which saw hangers embedded with real-time counters for Facebook Likes. […]
[…] 2012, C&A in Brazil launched a Facebook campaign for Mother’s Day that saw social media “likes” displayed via hangers in store in […]