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Vogue.fr launches English site

Vogue Paris has introduced an English-language option on its recently relaunched website, featuring a daily selection of exclusive content for its international audience.

The move comes hot on the heels of the site’s reported 130% increase in traffic to 520,000 unique users a month in February 2012; an impressive figure alongside Condé Nast’s English language sites such as Vogue.com, which has 1.2 million uniques, or Style.com’s 2.6 million.

“We know that we have a very international audience, which is why we expect the English edition to drive even more traffic and help us develop the brand,” Sarah Herz, director of Condé Nast Digital in France, told The Business of Fashion. “Our strategy is to embed the style and feel of the magazine across all formats, as it responds to the new way in which we consume information today, and meets readers needs in terms of temporality and mobility.”

The Vogue.fr brand also celebrated reaching 500,000 fans on Facebook recently, and 1 million followers on Twitter (making it the leading French media account on the platform).

Next up will be a new iPhone app next week, as well as a mobile-optimised version of its website. From June, there will be a rich media version of the magazine available on iPad, and an Android app at around the same time.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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