Harrods has launched a competition on Pinterest that will result in one consumer’s mood board forming the basis of its store window in celebration of the Queen’s Diamond Jubilee.
The London department store has posted its own inspiration page on the virtual scrapbooking site, formed around the idea of a street party for the occasion, and invited UK residents to do the same. All they have to do is then tweet their link to @HarrodsofLondon, along with the hashtag #HarrodsWindows.
Mark Briggs, image director at the retailer, will select three of the best mood boards to post on Facebook, from which fans will be able to vote for one to be transformed into a window by the store’s visual merchandising team next month.
The deadline for entries is April 19.
UPDATE: See the winner’s video here – Harrods unveils Pinterest contest winner, #DiamondJubilee window
4 replies on “Harrods launches Pinterest contest for Queen’s Diamond Jubilee windows”
The Harrods’ Pinterest idea could be huge as the build up to events surrounding the Queen’s Diamond Jubilee gather pace.
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[…] As previously reported, Harrods recently launched a contest on Pinterest to tie in with the Queen’s Diamond Jubilee. Here now is the video of the winner, Fay Martin, and her custom display in the infamous department store’s window ahead of next month’s celebrations: […]
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