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Digital snippets: in-store tech, Nike #makeitcount, Sephora, Reebok, Christian Louboutin

It’s been an interesting week of stories – lots of focus on the impact consumer behaviour online and technology itself is having on stores. The usual selection of brand digital activations too…

 

  • Macy’s CEO sees stores borrowing ideas from online [Reuters]
  • Digital tools boost in-store service [WWD]
  • Why brick-and-mortar players and fledgling e-commerce sites need each other [NY Times]
  • Gilt Groupe founders discuss the future of commerce [AdWeek]
  • Nike’s #makeitcount video (as above): the best branded story ever told? [Mashable]
  • Sephora’s smart social and digital makeover [Forbes]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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