Digital snippets: in-store tech, Nike #makeitcount, Sephora, Reebok, Christian Louboutin

It’s been an interesting week of stories – lots of focus on the impact consumer behaviour online and technology itself is having on stores. The usual selection of brand digital activations too…

 

  • Macy’s CEO sees stores borrowing ideas from online [Reuters]
  • Digital tools boost in-store service [WWD]
  • Why brick-and-mortar players and fledgling e-commerce sites need each other [NY Times]
  • Gilt Groupe founders discuss the future of commerce [AdWeek]
  • Nike’s #makeitcount video (as above): the best branded story ever told? [Mashable]
  • Sephora’s smart social and digital makeover [Forbes]