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Broken JPEGs cleverly feature in new Harvey Nichols’ ads

I love this campaign from Y&R Dubai for Harvey Nichols in the United Arab Emirates. Called “Be Seen”, it plays on missing or broken images online, displaying instead a white silhouette surrounding the familiar error icon.

One model in the centre is seen in full wearing items from the new spring/summer 2012 collections.

[via The Inspiration Room]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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