AnOther mag celebrates site redesign with Spring Clean video


AnOther magazine is celebrating the launch of its new site design with an animated short by Polly Dedman.

Referred to as the brand’s “Spring Clean”, the video showcases highlights from the publication over the past year, including its Rachel Weisz, Alexander McQueen, Rick Owens and Victoria Beckham exclusives and its favourite fashion week moments.

The relaunched site brings renewed focus to the magazine’s established AnOther Loves section, a stream featuring luxury products handpicked by contributors worldwide on the basis of inspiration they want to share.

Under the “Current” section meanwhile, it pools content as varied as conversations with leading cultural figures to a meet-the-pets of creatives including Tom Ford and Frida Kahlo column, and a pronounciation guide.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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