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Digital snippets: Burberry, Nike, ShoeDazzle, Macy’s, Elle, Trendabl

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Burberry releases sneak preview of its forthcoming eyewear campaign (as above) [YouTube]
  • Nike continues tech offensive, launches e-commerce football app [The Next Web]
  • ShoeDazzle scraps monthly subscription model, adds lingerie and dress lines [Fast Company]
  • Macy’s looks to capitalise on tech-savvy generation [Brand Channel]
  • Elle UK boosts magazine subscriptions following live stream of Kristen Stewart cover shoot on Twitter [Media Week]
  • My-Wardrobe co-founder launches LoveHats.com, incorporates virtual try-on service [WGSN Tumblr]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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