Digital snippets: Faberge, DKNY, Ferragamo, Coach, Siri, Shoptiques

Some more great stories from around the web surrounding all things fashion and digital over the past week:

• Faberge to launch e-commerce site [Forbes]

• DKNY PR Girl’s tweet feat (as pictured) [WWD]

• Salvatore Ferragamo releases fashion short The Signorina Story to push new fragrance [The Cut]

• Coach collaborates with The Coveteur to market men’s line [FashionablyMarketing.me]

• What Siri means for the future of mobile shopping [eMarketer]

• Fashion start-up Shoptiques takes aim at $20bn industry [Inc]