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BOF: Looking back at #SXSW Interactive

Covering the rise of the connected fan, through to the uneven impact of curation, not to mention the success of Nike and Amex in Austin, this is a great round-up piece by The Business of Fashion on everything that happened during SXSW Interactive. Check it out.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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