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Digital snippets: Jean Paul Gaultier, Barneys, Neiman Marcus, Cartier

I’ve just arrived at SXSW in Austin, Texas, for a few days, where I’m very excited to see there looks set to be more fashion-related content than ever before. Stay tuned for coverage on that, and please excuse the hiatus otherwise throughout it.

In the meantime, here’s a look at a few more stories surrounding all things fashion and digital over the past week:

 

  • Jean Paul Gaultier releases first film of three-part mini series in new role as creative director of Diet Coke (as above) [Fashionista]
  • Barneys launches shoppable video for spring CO-OP campaign [The Window]
  • Neiman Marcus tests new customer service app [WWD]
  • Cartier embarks on multi-channel Odyssey campaign [L2 Think Tank]
  • Leading Pinterest user to ‘Live Pin’ for fashion label Calypso St. Barth [Mashable]
  • Online fashion outlet Nasty Gal raises $9m from Index Ventures [TechCrunch]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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