Digital snippets: Jean Paul Gaultier, Barneys, Neiman Marcus, Cartier
I’ve just arrived at SXSW in Austin, Texas, for a few days, where I’m very excited to see there looks set to be more fashion-related content than ever before. Stay tuned for coverage on that, and please excuse the hiatus otherwise throughout it.
In the meantime, here’s a look at a few more stories surrounding all things fashion and digital over the past week:
Jean Paul Gaultier releases first film of three-part mini series in new role as creative director of Diet Coke (as above) [Fashionista]
Barneys launches shoppable video for spring CO-OP campaign [The Window]
Neiman Marcus tests new customer service app [WWD]
Cartier embarks on multi-channel Odyssey campaign [L2 Think Tank]
Leading Pinterest user to ‘Live Pin’ for fashion label Calypso St. Barth [Mashable]
Online fashion outlet Nasty Gal raises $9m from Index Ventures [TechCrunch]
Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.
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Rachel Arthur - March 9, 2012 