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Guess takes to Pinterest to push new denim collection

Guess is celebrating the launch of its new season denim collection with a contest on Pinterest called ‘Color Me Inspired”.

From March 8 – March 15, users are invited to demonstrate how colour inspires them by pinning at least five images to the Guess-branded board. Four winners will then get a pair of the new colour-coated Guess Jeans of their choice.

The judging panel is comprised of four of Guess’ favourite style bloggers – Michelle Koesnadi of Glisters and Blisters, Kristina Bazan of Kayture, Jennifer Rand of Belle de Couture, and Samantha Hutchinson of Could I Have That.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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