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Gucci video offers exclusive insight to AW12/13 collection through Giannini’s eyes

This is a great idea for a video short: the new Gucci collection as seen through the eyes of creative director Frida Giannini.

In other words, it’s Giannini narrating through some of her favourite looks from the recent Milan Fashion Week show.

It’s a highly informative piece of content that also feels very exclusive, better yet it was no doubt very easy to put together too:

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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