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Twitter hashtag accompanies new Vogue Italia cover

It’s great to see the new cover of Vogue Italia not only featuring black supermodel Joan Smalls, but a tech reference with the now universal Twitter hashtag.

#OVERTHETOP is the only line accompanying the image of Smalls, shot by Steven Meisel, for the March issue of the magazine.

Vogue Italia – frequently referred to as somewhat savvy when it comes to digital initiatives – also released a series of GIFs shot by Meisel called “Haute Mess”, as a preview of the issue. See the one featuring Smalls below, and click here for more.

 

 

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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