Categories
Uncategorized

Beyond Burberry: how London Fashion Week is ramping up digital

Burberry might be the hot ticket when it comes to pioneering digital initiatives during London Fashion Week, but that doesn’t mean a wealth of other British brands aren’t giving it a go as well…

Read the rest of my Mashable piece, here – Beyond Burberry: how London Fashion Week is ramping up digital

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.