Alexander Wang showcases SS12 campaign video with New York installation

Alexander Wang’s spring/summer 2012 campaign video is being shown as an installation under the High Line in the Chelsea Gallery District in New York.

Starring model Liya Kebede, and directed by James Lima, it’s inspired by arcade video games and racing cars. The installation itself sees the video projected on the windows of fabricated crashed cars (as the above picture shows) using Spyeglass rear-projection film.

It was produced by Matthew Shattuck of Dissident Industries Inc. and  creative director Christopher Simmonds.

A short, teaser version of the video can be seen here:

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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