Oscar de la Renta crowdsources creative ideas through #theboard

Oscar de la Renta is inviting consumers to become a part of his creative process by launching a virtual pinboard open for anyone to post their ideas to.

In a new take on crowdsourcing, “The Board“, says the designer, is a call for anyone and everyone to help him out with ideas for his next collection.

“Don’t tell me, show me…” reads the tagline.

In an accompanying video address, he says: “Come with us, give us ideas; things that we haven’t thought about that you think will be great… I would love to embrace anything that you have to say.”

The initiative launched following this evening’s autumn/winter 2012/13 show in New York. There are already posts by the likes of Marie Claire fashion director Nina Garcia, Erica Domesek of P.S. I made this, and bloggers Tom & Lorenzo.

It follows hot on the heels of the fashion industry’s love affair with Pinterest.

Those viewing submissions can also share the inspiration of others on their own Facebook, Twitter and Pinterest pages.