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Diane von Furstenberg gives fans backstage access to fashion week show with 30-second video series

Diane von Furstenberg is posting a series of short behind-the-scenes videos on its Facebook page in the run up to tomorrow’s New York Fashion Week show.

The 30-second snippets have been produced on mobile video app Viddy, and include interviews with the designer, highlights from the sample room and model castings and insights from other members of the Diane von Furstenberg team such as merchandising and PR.

The quick and frequent posts provide more of a Twitter experience than other backstage experiences. “The experience is designed to give fans a more intimate — and frenetic — look at show preparations,” reports Mashable.

 

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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