Lanvin turns to stop motion to animate decadent models in SS12 campaign film
Despite a lot to live up to following the success of its Pitbull-backed dancing short last season, Lanvin has managed to outdo itself in the video stakes for spring/summer 2012, this time with a stop motion spot shot once again by Steven Meisel.
It stars models Aaron Vernon, Angus Low, Aymeline Valade, Johannes Schulze, Marte Mei van Haaster, and Othilia Simon.
Set around a somewhat debauched dinner table complete with snakes, it ties together images of the group by animating them to the tune of Maxine Ashley’s ‘Cookieman’, produced by Pharrell Williams.
Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.
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Rachel Arthur - February 7, 2012 