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Two more beautiful campaign films: Vanessa Bruno, Marni for H&M

Following on from the Prada, Victoria, Victoria Beckham and T by Alexander Wang post below, here’s a quick look at two further SS12 campaign releases this week.

First up is Marni’s H&M spot, shot by none other than Hollywood director Sofia Coppola. The ad stars actress Imogen Poots, and was filmed in Marrakesh, Morocco, at a house that Coppola once went to with friends. It is set to the soundtrack, Avalon, by Bryan Ferry:

 

There’s a great behind-the-scenes video here, too, in which Coppola says she wanted to do something artful that would represent Marni.

And Kate Bosworth returns to Vanessa Bruno again this season, in a beautiful film called Moonlight.

Directed by Stephanie Di Giusto, it comes accompanied with a conceptual passage describing it to be about “a stellar girl, a radiant girl who clutches onto the moon and arrives in an unknown land, on unmarred ground, as immaculate as her white ensemble”:

 

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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