Rachel ArthurThere have been some great spring/summer 2012 video releases this week.
First up is Prada’s Steven Meisel campaign featuring Natasha Poly, Ymre Stiekema and Katryn Kruger. Based on a 1950s Americana-theme, it’s set in a gas station complete with retro cars, killer heels and oversized sunglasses. Thelma & Louise eat your heart out.
Prada calls it a “post-modern crossroads of new horizons and economic fulfilment, a stage set where fashion, fantasy and the promise of new discoveries collide”. The musical mash-up comes courtesy of Tobacco, Sleigh Bells, Duck and Cover, Tom Recchion, and Ariel Pink…
Victoria Beckham meanwhile has introduced her new diffusion line, Victoria, Victoria Beckham, with a quirky film by Quentin Jones.
The stop-motion spot sees a model darting between cute illustrations, paper cutouts and the odd nod to the feline friends featured in the collection…
And last but not least is that from T by Alexander Wang. It features South African hip-hop group Die Antwoord, and doubles up as a promo clip for the duo’s “Fatty Boom Boom” single from their new album, Ten$ion.
“I am part of a generation that grew up with MTV, and obviously with music, and having it all work together made it a really fun project,” said Wang…