Categories
film Uncategorized

Campaign films from Prada, Victoria, Victoria Beckham and T by Alexander Wang

There have been some great spring/summer 2012 video releases this week.

First up is Prada’s Steven Meisel campaign featuring Natasha Poly, Ymre Stiekema and Katryn Kruger. Based on a 1950s Americana-theme, it’s set in a gas station complete with retro cars, killer heels and oversized sunglasses. Thelma & Louise eat your heart out.

Prada calls it a “post-modern crossroads of new horizons and economic fulfilment, a stage set where fashion, fantasy and the promise of new discoveries collide”. The musical mash-up comes courtesy of Tobacco, Sleigh Bells, Duck and Cover, Tom Recchion, and Ariel Pink…

 

Victoria Beckham meanwhile has introduced her new diffusion line, Victoria, Victoria Beckham, with a quirky film by Quentin Jones.

The stop-motion spot sees a model darting between cute illustrations, paper cutouts and the odd nod to the feline friends featured in the collection…

 

And last but not least is that from T by Alexander Wang. It features South African hip-hop group Die Antwoord, and doubles up as a promo clip for the duo’s “Fatty Boom Boom” single from their new album, Ten$ion.

“I am part of a generation that grew up with MTV, and obviously with music, and having it all work together made it a really fun project,” said Wang

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

1 reply on “Campaign films from Prada, Victoria, Victoria Beckham and T by Alexander Wang”

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.