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Net-a-Porter launches Karl line with pop-up window shops worldwide

Net-a-Porter returned to its virtual window shop concept to launch the new Karl by Karl Lagerfeld collection in several cities around the world today.

First previewed at Fashion’s Night Out in September 2011, the augmented-reality storefronts allowed customers to shop the collection by scanning products with their iPads or iPhones. In doing so, they were also in with the chance of winning various prizes from the luxury retailer.

The pop-up windows were on show in London, New York, Berlin and Sydney, as well as in Paris where Lagerfeld himself was in attendance. He told reporters: “We are making fashion and technology history.”

The 70-piece collection launched exclusively online at 10.30am EST worldwide; following which numerous pieces quickly sold out.

The site also hosts a huge variety of Karl-themed content, not to mention what can only be referred to as a Google Doodle-inspired logo, featuring Lagerfeld’s silhouette in place of the “a” in Net-a-Porter…

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

2 replies on “Net-a-Porter launches Karl line with pop-up window shops worldwide”

This is where brick and morta is heading.. awesome. Thanks for the article.

p.s. I noticed you have a popup plugin on this site, I was wondering what that name of that plugin was?

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