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Digital snippets: Oscar PR Girl, Daphne Guinness for Printemps, Narciso Rodriguez, FashionStake

Some more great stories from around the web surrounding all things fashion and digital this week:

  • Oscar PR Girl joins Pinterest (as pictured) [Pinterest]
  • Here’s why Pinterest works better than Google+ [ReadWriteWeb]
  • Daphne Guinness to play virtual mannequin at Printemps using cutting-edge three-dimensional scanning technology [WWD]
  • Narciso Rodriguez to create exclusive line for online retail store Rent the Runway [PSFK]
  • Why brands including Tiffany & Co, Puma and Burberry are using Instagram [AdAge]
  • New e-commerce business models, including personal subscription, social merchandising, mass customisation and collaborative consumption [BoF]
  • Fab.com acquires FashionStake after seven months of rapid growth [All Things D]
  • Women’s Wear Daily launches on iPad [Mashable]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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