In case you missed it, Mugler live streamed for four straight days on its Facebook page for its Paris menswear show this week.
The 24/7 hour content – led by creative director, Nicola Formichetti – included everything from make-up tests and model rehearsals, to the show itself and post-event interviews.
“Showing everyone the craziness just makes sense,” Formichetti told WWD ahead of the launch. “They want to be a part and see the madness, and honestly I wouldn’t mind having a million little stylists giving me their input. It feels totally next level for us.”
Here’s the just-released runway video, featuring a soundtrack by Azealia Banks: