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Dunhill releases second Voice campaign featuring British Olympians

Unsurprisingly, the London Olympics is already beginning to make an appearance in the fashion space, acting as both a source of inspiration and an opportunity to drive content. Chanel’s latest campaign nods to gymnastics for instance, and now Dunhill’s new offering for spring/summer 2012 features three British champions.

In a continuation of its Voice campaign from autumn/winter 2011/12, the British menswear label has called on legendary rower Sir Matthew Pinsent, sailing champion and double Olympic gold medallist Iain Percy, and young gymnastic hopeful Louis Smith.

Each appears in a series of black and white portraits, as well as in a video interview.

The aim of the Dunhill Voice campaign is to focus not on celebrities, but men of distinction. As the write-up reads: “Men who have achieved great things in their chosen fields and continue to excel with humility and grace. Men who embody timeless values that are worth aspiring to – qualities like compassion, dedication and conviction. Brilliant, inspiring, driven, engaging men with opinions, flaws and stories to tell.”

See the trailer for each of the videos below, or watch them in full on the Dunhill Facebook page.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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