Rachel ArthurThe fashion industry has been celebrating the festive season with all manner of digital initiatives. Here’s a look at some of the things they’ve been doing:
- Ralph Lauren transforms online catalog into holiday greeting cards (as pictured) [Mashable]
- Coach launches New York-themed gift tags campaign featuring eight animated videos, e-cards and Facebook application [WWD]
- Marc Jacobs invites fans to upload their family holiday snaps with ‘MarcFam’ campaign [StyleCaster]
- Calvin Klein partners with Shazam for interactive in-store displays and unique holiday song [L2 Blog]
- Burberry sends festive cheer with interactive music videos [Burberry]
- Tiffany & Co unveils digital storybook, ‘The Winter Carousel’, to tie in with store windows [Luxury Daily]
- Macy’s extends annual Believe campaign with augmented reality app [Macy’s]
- John Lewis launches window display featuring its ‘Top 30 favorite things for Christmas’, allowing shoppers to buy directly via QR codes [PSFK]
- JC Penney invites consumers to personalise their gifts with ‘Santa Tags’; QR codes that host voice recordings [JC Penney]
- Alexander Wang compiles 12 days of Christmas gift guide [Global Grind]
- Uniqlo UK offers shoppers the chance to win their Christmas wishlist [Uniqlo]
- Esprit partners with Yvan Rodic of FaceHunter as part of Make Your Wish holiday campaign [PR Newswire]
- Gap gives shoppers head start on holiday shopping with Shop Yourself Social initiative [RIS News]
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