Vogue launches 120-year digital archive

It’s been kept under cloak and dagger for months on end, but finally the Vogue Archive is live.

And what a feat…

Every page of every issue since 1892 has been digitised; that’s over 400,000 full-colour images of covers, ads, features, fashion portfolios, illustrations and more, in their original context. As they say, “the essential resource for fashion, design and marketing professionals”.

Powered globally by online trend analysis and research service WGSN, it offers an unparalleled record of fashion, social and cultural history. As such, it provides a rich resource for everyone from designers to students.

Steve Markov, president of WGSN Americas, says: “As the world’s leading trend forecaster and supplier of digital inspiration tools for the fashion and design industries, WGSN is ideally suited to maximize the commercial potential of the Vogue Archive. Both WGSN and the Vogue Archive are must-haves for any creative, design, or fashion business. The integration of two such powerful resources is an industry first.”

The archive is enhanced by the fact it also allows users to search and refine results; sorting by articles, images, covers, or advertisements; as well as decade, issue, brand, designer, photographer or model. That’s hours on end of my day gone then…

Watch the video demo, here.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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