Think about it too hard, and it’s somewhat ironic watching the traditional printing process of a magazine dedicated to looking at art and style through the lens of modern technology.
But that’s perhaps the point. An accompaniment to the launch of a new biannual title for men called Matter, the below video is beautifully done, and as such, equally representative of the quality of the publication that’s just hit the shelves.
Created by the team behind arts and culture title Kilimanjaro, Matter focuses on the ways in which new and developing technology affects culture, lifestyle, fashion, and the arts in our ever-changing and increasingly sophisticated world.
“In doing so, it brings together the creative and the rational in a way which is rarely seen in the realms of printed matter,” reads the write-up.
The first issue features the incredible Aaron Koblin, Google’s creative director of data arts; a special collaboration with fashion designer Rick Owens called an Anthology of Colour; and a discussion with art critic Matthew Collings about art on the internet.
There’s also editor Jennifer Higgie talking about 20 years of Frieze magazine; Tate Exhibitions curator Tanya Barson on the Lyon Biennale; and conceptual artist Lawrence Weiner, shot by NY underground photographer Ari Marcopolous.
As shown below, it’s covered by iconic trip-hop artist Tricky, who inside talks about music, imperfection, and reinvention; and also includes fashion from brands such as Yves Saint Laurent, Tom Ford, Yohji Yamamoto and Jil Sander.
It retails at £8.00, and is available at select international bookstores.