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Love magazine unveils “saucy” online advent calendar

Love magazine has launched an online advent calendar comprised of 24 short films each featuring a different “favourite festive friend” sharing their wishes for the holiday season.

“Christmas is coming and LOVE has chosen to celebrate XXXmas with a very saucy advent calendar featuring our favourite ‘ladies’ and a couple of ‘friends’… I hope you enjoy our 25 days of foxy fun,” said the title’s editor-in-chief, Katie Grand.

The first sees Lindsey Wixson in Calvin Klein Jeans singing Jingle Bells to the camera. She will be followed by the likes of Alessandra Ambrosio, Amber Le Bon, Daisy Lowe, Kelly Brook, Candice Swanepoel and Dree Hemmingway.

The spots were shot by Daniel Jackson in New York and Angelo Pennetta in London. They were styled by Love staff, including Grand, Sally Lyndley and Victoria Young.

The initiative will culminate with an exclusive film on the magazine’s iPad app on Christmas Day.

UPDATE: See Kelly Brook’s video from December 13, below:

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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