Digital snippets: Kate Spade, Tory Burch, Coach, Madewell, Hermès, Gucci, John Lewis
Some more great stories from around the web surrounding all things fashion and digital over the past week:
- How social media helped Kate Spade become a global brand [Mashable]
- How digital marketing fuelled fashion label Tory Burch’s global expansion [Mashable]
- Coach releases Facebook app encouraging users to create animations from handbag tags (as pictured) [FashionablyMarketing.me]
- Madewell launches fun fashion choose-your-adventure video [T magazine]
- Hermès’ Paris Mon Ami campaign to run online with interactive ‘Scarf In the City’ game [Trendhunter]
- Gucci most searched fashion brand on Bing [The New Age]
- John Lewis launches 24-hour virtual shop [PSFK]
- GQ partners with new menswear site Park & Bond for pop-up shop in New York [WWD]
- Marks & Spencer, Tesco and Next rank top in m-commerce sites [NewMediaAge]
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.
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