Digital snippets: Kate Spade, Tory Burch, Coach, Madewell, Hermès, Gucci, John Lewis

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • How social media helped Kate Spade become a global brand [Mashable]
  • How digital marketing fuelled fashion label Tory Burch’s global expansion [Mashable]
  • Coach releases Facebook app encouraging users to create animations from handbag tags (as pictured) [FashionablyMarketing.me]
  • Madewell launches fun fashion choose-your-adventure video [T magazine]
  • Hermès’ Paris Mon Ami campaign to run online with interactive ‘Scarf In the City’ game [Trendhunter]
  • Gucci most searched fashion brand on Bing [The New Age]
  • John Lewis launches 24-hour virtual shop [PSFK]
  • GQ partners with new menswear site Park & Bond for pop-up shop in New York [WWD]
  • Marks & Spencer, Tesco and Next rank top in m-commerce sites [NewMediaAge]