Rachel ArthurSome more great stories from around the web surrounding all things fashion and digital over the past week:
- How social media helped Kate Spade become a global brand [Mashable]
- How digital marketing fuelled fashion label Tory Burch’s global expansion [Mashable]
- Coach releases Facebook app encouraging users to create animations from handbag tags (as pictured) [FashionablyMarketing.me]
- Madewell launches fun fashion choose-your-adventure video [T magazine]
- Hermès’ Paris Mon Ami campaign to run online with interactive ‘Scarf In the City’ game [Trendhunter]
- Gucci most searched fashion brand on Bing [The New Age]
- John Lewis launches 24-hour virtual shop [PSFK]
- GQ partners with new menswear site Park & Bond for pop-up shop in New York [WWD]
- Marks & Spencer, Tesco and Next rank top in m-commerce sites [NewMediaAge]