“Bag Alert” will see different bloggers’ work posted for one week at a time, through the end of 2011. Fans can then vote on their favourite photos to be in with the chance of winning a bag from the designer’s holiday collection.
“Social media is now part of our brand’s DNA,” says Michael Kors. “It’s a way to communicate directly with our consumers, to let them know how much their opinions matter to us and to keep moving the needle forward in our interaction with them on every possible platform. And of course this is a fabulous way to see how all of these chic real women incorporate Michael Kors into their own style.”
The blogger with the most popular photo at the end of the initiative will receive a cash donation to a charity, and be featured on the brand’s editorial platform, Destination Kors, in 2012.