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Google’s ‘Checkout’ video

I was just directed towards this great video from Google demonstrating the complexity of online shopping. In it, a man aims to buy a loaf of bread while the checkout attendant puts all sorts of obstacles in his way.

The aim is to encourage e-tailers to find out where their customers are “checking out” via Google Analytics.

Take a look below:

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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