Rachel Arthur
A mega update this week to make up for the lack over the past fortnight:
- Saks ups online content [WWD]
- Topman to launch online magazine [GQ]
- Esquire partners with JC Penney to launch men’s e-commerce site CLAD [Esquire]
- Jaeger debuts transactional mobile site, anticipates 80% increase in m-commerce revenues [NMA]
- JC Penney adds QR codes, Facebook game, apps and Google+ presence to Christmas campaign [Media Decoder, NY Times]
- House of Fraser to launch iPhone app offering in-store barcode scanner [NMA]
- Figleaves links London Underground ads with mobile app [Media Week]
- Old Navy doles out deals to Shopkick app users [Venture Beat]
- Flash sales site Vente-Privée launches in US [Market Watch]
- New York Times launches iPad app for fashion and style content [WWD]
- How leading fashion brands are embracing online video [Mashable]