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Macy’s Thanksgiving Day Parade app

Macy’s has released an official mobile app for the 85th year of its Thanksgiving Day Parade tomorrow.

Launched by MyCityWay and available on both iOS and Android, it features a route map, participant tracker, guide to the city, wifi hotspot finder and weather forecasts.

It also provides information on tonight’s balloon inflation event, not to mention tips on transportation, restrooms and more.

Find out more about it, here.

 

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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