Valentino to launch virtual archive museum

Valentino is set to launch a virtual museum that will showcase five decades of the designer’s fashion history in an immersive 3-D experience.

A downloadable desktop application connected to an online database, it captures over 300 dresses from the Valentino archive, organised by theme.

Users can explore different galleries and wings that would likely cover over 10,000sq m in an actual museum. There are also sketches, illustrations, advertising campaigns and red carpet as well as event photos accompanying each dress.

Photos and videos celebrate the special events and exhibitions from Valentino Garavani and his business partner Giancarlo Giammetti’s history, from the 1968 White Collection to the 2011 White Fairy Tale Love Ball. And there’s a media library cataloguing more than 5000 images including dresses, photos, drawings and 95 show videos.

A short video introduction has just launched (as below), while users are currently being invited to register their email addresses on the site to keep up with news on the December 5 launch.

A social media campaign has also kicked off across Facebook, Twitter and YouTube.

The museum has been created by Valentino Garavani and Giancarlo Giammetti, with support from Valentino SpA. It was designed and produced by Novacom Associes in Paris, in collaboration with Kinmonth-Monfreda Design Project in London.


By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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