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Behind-the-scenes with the new Chanel tote bag and Stella Tennant

A nice bitesize piece of content from Chanel here – model Stella Tennant starring in a 30 second short centred around the brand’s new summer 2012 tote bag (available in February). Karl Lagerfeld can of course be heard directing in the background:

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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